The One Minute Film Festival is a juried festival showcasing new films and videos that run no longer than one minute. Each year, the theme changes; this campaign is for social/media. Promotion for the event included online ads and postcards, as well as the program, which doubled as a small poster. Also shown is proposed bus shelter advertising.

How it started

The only required visual asset was the festival logo. We used this year’s theme, SOCIAL/MEDIA to distinguish this event from previous years. We developed a colour palette, font and imagery all suggestive of Media past and present. The idea of Social is evoked by overlapping the imagery and text.

How we grew it