Family Enterprise Canada (FEC) supports and provides a unified voice to family businesses. When they updated their name in 2020, they took the opportunity to refresh the brand. While preserving their fonts and colours, they sought a “lighter look.” The website redesign was near completion when I acquired them as a client so I felt it was wisest to take my design cues from it, specifically the circles, accents of orange and generous white space.

Family Enterprise Foundation (FEF) is the charitable arm of the company, having a related logo and sharing some of its colours and FEC’s design sensibility.

How it started

How we grew it