The First Nations Child & Family Caring Society (Caring Society) works to ensure the safety and well-being of First Nations youth and their families through education initiatives, public policy campaigns and providing quality resources to support communities. The Caring Society produces materials for all audiences, from K-12 to university students to teaching professionals to the community at large. As such, their brand must be flexible and appealing to a broad demographic.

The Caring Society’s mascot, Spirit Bear has steadily grown in popularity since he was first introduced in 2008. In the latest revitalization of the Caring Society’s brand, Spirit Bear was incorporated into their logo.

How it started

How we grew it